Product Marketing Analyst, Automotive/Physical AI

About the role

Our technology solutions power the tools you use every day—including smartphones, electric vehicles, hyperscale data centers, IoT devices, and so much more. Here, you'll have an opportunity to be part of a global leader whose designs are pushing the boundaries of what's possible and powering the future.

We believe innovation and growth are driven by an inclusive culture and a diverse workforce. We're dedicated to empowering people to be their true selves. Together, we're building a better tomorrow for our employees, customers, partners, and communities.

Samsung Semiconductor's Automotive memory marketing team works closely with leading automotive OEMs, Tier-1 suppliers, and ecosystem partners to develop and grow Samsung's memory business in the automotive market. The team is responsible for understanding customer and market requirements, supporting product and business strategies, composing pricing strategies, and coordinating closely with Sales, Business Enabling (FAE), and headquarters. The job scope will later grow to encompass Physical AI as Automotive systems are being leveraged in robotics and other physical AI formfactors.

• Location: Daily onsite presence at our San Jose, CA in alignment with our Flexible Work policy
• Reports to: Senior Professional, B2B Sales

At Samsung Semiconductor, we use Artificial Intelligence (AI) tools in the recruitment process to enhance efficiency. However, AI is used as a support tool, not a final decision-maker. All hiring decisions are made by our human recruiting team and hiring managers to ensure every candidate is evaluated fairly and holistically.

Responsibilities

• Track and analyze automotive memory market trends, identify gaps and opportunities, and analyze/forecast by customer and segment TAM.
• Develop and manage pricing/allocation strategies to optimize supply utilization, support strategic customer priorities, and drive sustainable growth.
• Manage key customer projects throughout the lifecycle, from development and RFI/RFQ stage through qualification and mass production, taking part as the primary entity for strategic pricing and supply planning.
• Conduct deep competitive analysis, collaborating with technical teams to develop product positioning and arm Sales teams with data-supported analysis to drive competitive edge and marketing plans.
• Scrutinize analyst reports, highlight key messages, and model competitive TAM/SAM as well as Market Share.

Requirements

• Bachelor's degree or above required.
• 3-6 years of related or equivalent experience in strategic planning or product marketing.
• In-depth understanding of either the semiconductor memory industry or automotive industry.
• Strong verbal and written communication skills are must, including excellent presentation and public speaking capability.
• Strong analytical skills, ability to grasp complex financial, technical, and marketing information to develop strategies.
• Strong proficiency in Microsoft Excel and Power Point.
• Ability to create clear and professional presentations for internal and external audience.
• Moderate domestic/international travel required (~5%).
• Familiarity with Korean language and culture is a plus.
• Proficiency with AI tool for analytics and presentation materials.