Senior Brand Marketing Manager - SYLVANIA Automotive
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Senior Brand Marketing Manager - SYLVANIA Automotive
Join ams OSRAM, a global leader in innovative light and sensor solutions, as a Senior Brand Marketing Manager with SYLVANIA, the dominant player in the NAFTA Automotive Aftermarket. We seek a resourceful, detail-oriented marketer with 8+ years experience in brand and digital marketing, adept at leading consumer-focused, data-driven, and multi-channel campaigns. Collaborate with cross-functional teams to drive brand equity, media optimization, and sales marketing to deliver impactful business results. Travel up to 25% may be required.
What you will do:
- Manage consumer and brand marketing initiatives to build household penetration and brand loyalty
- Drive consistent and integrated brand messaging across all channels
- Lead media planning and optimization across digital, social, CTV, radio, and more
- Collaborate with agencies and sales teams to ensure alignment and execution excellence
- Utilize data tools and marketing mix modeling to measure and improve campaign ROI
We seek:
- Bachelor's degree in marketing or related; MBA preferred
- 8+ years of hands-on brand marketing experience in CPG and retail
- Strong skills in digital/social/search marketing, segmentation, and A/B testing
- Advanced proficiency with Excel, PowerPoint, and marketing analytics tools
- Excellent communication, leadership, and decision-making abilities
ams OSRAM values diversity, equity, and inclusion, fostering a collaborative and innovative workplace where your contributions matter. Embrace the power of light and innovation to impact society and the automotive aftermarket.
ams-OSRAM
🚗✨ Lead brand marketing for SYLVANIA Automotive, a dominant player in NAFTA's automotive aftermarket! If you have 8+ years in brand and digital marketing, thrive in data-driven strategies, and want to impact consumer experiences with a global innovator, this role is for you. Join ams OSRAM's inclusive team and help shape the future of automotive lighting and sensor solutions! 🌟
Job offer are open to all, without discrimination and in gender equality.
Throughout the website, gender-specific terms may be used in order to ease the text flow.
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