Automotive Sales Consultant

About the role

8th Street Auto in Wisconsin Rapids, Wisconsin, is seeking an Automotive Sales Consultant to join its small dealership sales team and provide exceptional, primarily showroom-based service focused on pre-owned vehicles. Reporting to the Office Manager and President, you will collaborate with sales and finance while guiding customers through vehicle selection, product education, demonstrations, financing paperwork, and the purchase process. You will also use the Dealer CRM to manage leads and customer follow-up.

Responsibilities

• Consult with customers to understand their vehicle needs and recommend appropriate pre-owned vehicles.
• Educate customers on vehicle features, products, and services.
• Conduct vehicle demonstrations and deliver engaging sales presentations.
• Close sales and complete related follow-up using the Dealer CRM.
• Assist with financing paperwork and documentation.
• Build and maintain relationships with new and existing customers.
• Address and resolve customer questions, issues, and complaints.
• Help maintain lot inventory and appearances.
• Occasional rental check ins.

Requirements

Required Qualifications

• High school diploma or equivalent.
• Valid driver's license.
• Wisconsin salesperson license. (Or obtain one within 2 weeks of employment)

Preferred Qualifications

• At least 1 year of experience in automotive sales.
• Automotive product knowledge.
• Customer relationship management (CRM) experience.
• Sales negotiation and closing experience.
• Experience conducting vehicle demonstrations.
• Experience with financing documentation.
• Strong customer service and communication skills.
• Relationship-building skills.