Digital Engagement Lead, Automotive Marketing

About the role

The HARMAN Automotive Central Marketing Services team operates as an in-house agency, with this role reporting to the Director of Central Marketing Services. As the Digital Engagement Lead, you will focus on HARMAN Automotive social marketing, with primary responsibility for LinkedIn and YouTube and an integrated approach to content across social platforms and AI-enabled search. You will shape strategy for social channels, thought leadership, advocacy, and regional engagement across priority markets, including Japan, India, China, and Korea.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected. Across automotive, lifestyle, and digital transformation solutions, we create technologies that turn ordinary moments into extraordinary experiences. Our automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our portfolio under 16 brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding engineering and design standards for our customers, our partners and each other.

Important Notice: Recruitment Scams

HARMAN recruiters will always communicate with you from an '@harman.com', '@careers.harman.com' or '@harmanglobal.avature.net' email address. HARMAN will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, cease communication immediately and report the incident through: harmancareers@harman.com.

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, you are encouraged to share your ideas, voice your distinct perspective, and bring your whole self with you, all within a support-minded culture that celebrates what makes each of us unique. HARMAN recognizes that learning is a lifelong pursuit and wants you to flourish. It offers added opportunities for training, development, and continuing education, further empowering you to live the career you want.

Responsibilities

• Drive digital engagement strategy and execution focused on social media, online community engagement, content influencer partnership and advocacy with measurable business impact: awareness, relationships, leads, influence, and retention.
• Build trusted relationships across digital channels and activate customers, employees, and partners as credible advocates for HARMAN Automotive.
• Develop and lead a comprehensive social marketing strategy centered on LinkedIn and YouTube, using organic, paid, video, and executive-led content to build awareness, engagement, credibility, and business impact.
• Partner closely with Central Marketing Services, Product Marketing, Communications/PR, Digital, and regional teams to align social programs with business priorities, brand narratives, product launches, and integrated campaigns.
• Lead the development of high-quality, audience-relevant content across LinkedIn and YouTube, including executive communications, customer stories, expert perspectives, video, blogs, and other formats that strengthen HARMAN Automotive's authority and brand presence.
• Manage and optimize organic and paid social, with emphasis on LinkedIn and YouTube, including audience strategy, budget allocation, targeting, bidding, testing, and measurement.
• Establish a measurement framework and monitor channel, content, and campaign performance. Translate data and audience insights into clear recommendations and continuously optimize for reach, engagement, quality traffic, lead generation, and business outcomes.
• Provide strategic counsel and actionable insights to senior leadership, subject matter experts, and regional stakeholders, using social and digital performance to inform communications, content, and go-to-market decisions.
• Track emerging AI trends, social platform developments, and algorithm changes. Develop best practices for content discovery and visibility in search engines and large language model experiences, including answer engine optimization (AEO), structured content, topic authority, and discoverability across LinkedIn, YouTube, blogs, and other digital channels.
• Conduct competitive, industry, and audience research to identify whitespace, emerging conversations, content opportunities, and new ways to strengthen HARMAN Automotive's visibility and thought leadership.
• Build and manage strategic partnerships with industry voices, influencers, and internal advocates who can extend HARMAN Automotive's reach and credibility.
• Design and lead thought leadership and employee, executive, and subject matter expert advocacy programs. Activate partnerships and manage relevant community engagement to build trusted relationships and meaningful conversation.
• Influence effectively in a matrixed organization by building alignment across global, regional, functional, and market stakeholders, including US, Europe, Japan, India, China, and Korea.
• Lead and coordinate social team members and cross-functional contributors, set priorities, provide direction and feedback, and ensure high-quality delivery across projects and channels.

Requirements

• 5-10 years of experience in social media, digital marketing, communications, content marketing, or a related field, with experience leading strategic programs and delivering measurable business results.
• Proven track record developing and executing integrated digital strategies that drive thought leadership, advocacy, and content programs, especially on LinkedIn and YouTube.
• Understanding of LinkedIn and YouTube channel strategy, content formats, audience development, paid media, platform analytics, and the factors that influence discovery and distribution.
• Strong analytical and strategic skills, with the ability to interpret performance data, audience insights, and market signals and turn them into clear priorities and action.
• Experience with social media management, paid media, web analytics, SEO/AEO, content publishing, and measurement tools such as LinkedIn Campaign Manager, YouTube Analytics, Google Analytics, or similar platforms.
• Exceptional attention to detail, creative sensibility, and a strong eye for quality, ensuring that content, campaigns, and final outputs are polished, accurate, on-brand, and fit for audience and channel.
• This role is based in Novi, MI and follows a hybrid work model.
• This role includes up to 10% travel.
• Successfully complete a background investigation and drug screen as a condition of employment.

Benefits

• A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
• A flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location.
• An open working environment with a culture that supports work-life integration.
• Access to employee discounts on products, including JBL, HARMAN Kardon, AKG, and more.
• Extensive training opportunities through HARMAN University.
• Opportunities to build quality and process management experience and grow within the automotive industry.
• Opportunities to collaborate with teams across the world.
• Competitive wellness benefits.
• Tuition reimbursement.
• The "Be Brilliant" employee recognition and rewards program.
• Employer contribution to a company pension plan.
• A package of additional benefits.
• An inclusive and diverse work environment that supports professional and personal development.
• HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.