Account Executive, Automotive

About the role

Zimmerman Advertising — Fort Lauderdale, Florida

The Account Executive, Automotive are in direct contact with the Automotive Client and should maintain the relationship daily. It is the objective of the Account Executive to secure the Client's confidence as an advertising professional who can support marketing and advertising strategies and initiatives. Account Executives oversee the day-to-day work of Jr. Account Executives and Account Coordinators.

Responsibilities

• The Account Executive assists with multiple projects simultaneously, ranging from smaller tactical assignments to supporting complex, integrated campaigns, ensuring that these projects meet or exceed internal team and Client expectations.
• Account Executives are in direct contact with the Client and are responsible for representing the Agency's core values while fostering a strong relationship with both Clients and internal teams daily.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client's business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives regularly
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, and working collaboratively across Agency departments to meet Client deliverables
• Updates and manages internal and client-facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proofs all Client facing documents published by the Agency
• The responsibilities are many, various, and not limited to those written in this document.

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 2-3+ years of experience as an Account Executive or related role in an advertising or marketing agency
• Desire to develop a strong working knowledge of advertising and marketing at a world-class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Understanding of the Client's industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues, and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, with the ability to learn new software & operating systems
• Excellent organizational, communication and time management skills
• Must have experience supporting Automotive clients