Automotive Business Development Manager

About the role

Put your dealership BDC experience to work. Do you know your way around VinSolutions, stay on top of customer follow-up, and know how to turn an internet inquiry into a showroom appointment?

Scranton Chevrolet of Norwich is looking for an experienced Automotive Business Development Manager to manage incoming sales leads, connect with customers, and keep opportunities moving. Previous automotive dealership experience and hands-on VinSolutions experience are required.

Your primary responsibility will be lead management, customer communication, and appointment setting. You’ll also help with occasional dealership photos, short videos, and social media posts as your BDC responsibilities allow.

This position requires working at our Norwich dealership every scheduled workday.

Scranton Chevrolet of Norwich is part of the Scranton family of dealerships, alongside Scranton Motors in Vernon. The family’s Connecticut automotive legacy dates to 1952 and continues under its third generation of leadership.

You’ll work directly with our Norwich sales team and management, helping customers take the next step while building your career within an established dealership organization.

Responsibilities

• Respond promptly to incoming internet leads and customer inquiries.
• Communicate with customers through phone calls, texts, and emails.
• Use VinSolutions daily to manage leads, complete follow-up tasks, and document conversations.
• Ask useful questions to understand customers’ vehicle needs and purchase timelines.
• Schedule showroom appointments and confirm upcoming visits.
• Reconnect with customers who missed appointments or are still considering a purchase.
• Maintain consistent follow-up with active prospects and previous inquiries.
• Coordinate with sales consultants and management to provide a smooth customer hand-off.
• Keep customer records, appointment details, and lead statuses accurate.
• Work toward goals for response time, customer contact, appointments set, and appointments shown.
• Take vehicle photos and quick walk-around videos.
• Capture customer delivery moments with permission.
• Share dealership promotions and employee highlights.
• Write simple captions and post approved content.
• Make basic video edits using a phone or easy-to-use editing tools.

We’re looking for someone who understands that successful follow-up takes persistence, organization, and a helpful approach.

Comfort creating simple social content is helpful. Advanced video production skills and a professional portfolio are not required.

Requirements

• Previous automotive dealership experience.
• Hands-on experience using VinSolutions for customer and lead management.
• Experience in dealership BDC, internet sales, or a sales role involving consistent CRM follow-up and appointment setting.
• Confidence making outbound calls and handling incoming customer inquiries.
• Strong phone, text, and email communication skills.
• Ability to manage multiple leads without losing track of next steps.
• Dependability, attention to detail, and consistent follow-through.
• Willingness and ability to work full-time, on-site in Norwich, CT.

Additional skills we value:

• Call center or high-volume customer contact experience.
• Chevrolet or other General Motors dealership experience.
• Fluency in Spanish and/or Chinese, including Mandarin or Cantonese—a huge plus.
• Experience taking vehicle photos or creating basic social media posts.
• A track record of generating appointments that turn into showroom visits.

Benefits

• Competitive compensation.
• Medical, dental, and vision insurance.
• 401(k).
• Paid time off.
• Employee discounts.
• Training on dealership-specific processes.
• Ongoing coaching and opportunities for career growth.