Automotive Sales Consultant

Automotive Sales Consultant — Hamburg, PA

LeadCar is a newly launched group of franchised new-car dealerships representing highly-desirable import brands. We're at the forefront of automotive retail, leading with innovation, and your unique perspectives and ideas will keep us growing. Our employees power LeadCar. Our dealerships are leading players in the automotive industry, and working with LeadCar means being part of a team that is constantly setting new standards and driving innovation. Our employees are encouraged to challenge themselves and each other to continuously improve. We pride ourselves on being a forward-thinking and dynamic organization that is always looking to stay ahead of the curve. We offer competitive compensation packages and a comprehensive benefits program, including health insurance, retirement plans, and paid time off.

If you are ready to take your career to the next level, we are looking for a Sales Consultant to join our team.

About the role

The Sales Consultant is responsible for providing an exceptional customer purchasing experience. The Sales Consultant will ensure the customer gets all the information they are looking for, as well as presenting vehicles to customers to assist them in their buying decision. They utilize the Customer Management System (CRM) to ensure timely, professional follow-up and to maintain strong relationships with sold and prospective customers. The Sales Consultant is responsible for selling and leasing new- and used- vehicles at the Company standards for gross profit, volume and customer satisfaction.

Responsibilities

• Greet customers in a prompt, friendly and professional manner, and offer assistance or direction to any customer who enters the showroom or sales lot.
• Act as ambassador on behalf of the Company. Become an absolute product knowledge expert.
• Complete a profile sheet, silent walk around and demonstration drive with every prospect. Utilize one of the most current forms of Sales Proposal Sheet.
• Sell, lease and deliver a minimum of 10 units per month and keep a 12-unit 90-day average for participation in any sales contest.
• Assist customers in selecting a vehicle by asking questions and listening carefully to their responses. Fully explain product performance, application and benefits to prospects.
• Describe all optional equipment available for customer purchase.
• Offer test drives to all prospects. Follow the Company procedure to obtain proper identification from the customer prior to a test drive.
• Deliver vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.
• Maintain frequent contact with the manufacturer and other vendors to ensure a thorough knowledge of current leasing, sales and incentive programs.
• Offer the customer a follow-up visit (at the Company or off-site) to review the vehicle's options.
• Ensure that every customer is completely satisfied with the delivery and performance of their vehicle. Establish procedures for addressing customer concerns or complaints promptly.
• Maximize the profitability of each sale by offering vehicle accessories and aftermarket services. Utilize a prospecting and follow-up system.
• Exhibit a high level of commitment to customer satisfaction.
• Know and understand the federal, state and local laws which govern retail automotive sales.
• Establish personal income goals that are consistent with the Company standards of productivity and devise a strategy to meet those goals.
• Utilize the Salesperson Daily Work Plan to follow up with prospective customers and maintain relationships with current customers, ensuring their needs are met.
• Schedule customer appointments daily.
• Attend product and sales training courses as requested by management.
• Keep abreast of new products, features and accessories and their benefits to customers. Ensure that a manager has an opportunity to meet each customer.
• Provide support for the Preowned Sales Manager/General Manager and President as requested.
• Turn 100 percent of closed deals to finance, along with properly completed paperwork (insurance information, trade title, etc.).
• Write complete sales orders and process paperwork in accordance with established dealer policies.
• Deliver vehicles to customers, ensuring that the customer understands the vehicle's operating features, warranty and paperwork.
• Introduce customers to service and parts department team members following the Sales 2 Service process. Emphasize to them the quality and efficiency of service repairs and maintenance available in the Company's service department.
• Follow up on all post-delivery items, tag/title work, "we-owes" and special requests to be sure that all customers' expectations are met.
• Maintain an owner follow-up system that encourages repeat and referral business and contributes to customer satisfaction.
• Maintain a prospect development system.
• Obtain all appropriate licensing as required by state law (if applicable), following the state's written policy.
• Assist with training the assigned salesperson for 60 days daily on the Company's sales process, including role-play, product demonstrations and product quizzes, to ensure Sales Representatives are well versed in the sales process and manufacturer product knowledge.
• Communicate regularly with the program coordinator and submit monthly meeting and activity information. Attend mentor trainings as necessary.
• Review and analyze actions at the end of each day, week, month and year to determine how to better utilize time and plan more effectively.
• Adhere to all standards as required by our manufacturers and the Company. Maintain the appearance and cleanliness of the vehicle lot and showroom.

Requirements

• General sales and customer service experience preferred.
• Must have knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for service and evaluation of customer satisfaction.
• Must have the ability to establish productive, cooperative relationships with customers, vendors, co-workers and management.
• Must be self-motivated with a competitive spirit and strong work ethic.
• Must have the ability to communicate effectively with people in an articulate manner. All necessary factory training must be maintained.
• Travel to other affiliate Company locations, along with our manufacturer's training and other relevant training courses, is required.
• Must maintain a valid driver's license for occasional travel requirements and have the ability to operate manual transmission vehicles.
• A professional appearance and manner consistent with Company culture must be maintained.
• English/Spanish bilingual ability is a highly preferred skill for the position.