Client Account Manager – Automotive Digital Marketing

About the role

Make & Model Marketing is looking for an Account Manager to join its team. Make & Model Marketing is an automotive digital marketing agency handling SEO, Paid Search, Content Development, and Digital Marketing Strategy for retail car dealerships.

This position involves managing the day-to-day business of digital marketing services for dealership accounts, as well as visiting clients in person on a monthly basis or holding video calls for a strategy meeting and review of their digital marketing performance. You will also work with a team of digital marketers to execute strategies and marketing campaigns and analyze website performance metrics. The ideal candidate has experience working in automotive retail, either in a car dealership or at the OEM level, as well as a background in digital marketing.

Location: Cleveland, Ohio.

Responsibilities

• Meet face to face with key dealership personnel (dealer principals, sales managers, internet managers, marketing managers) on a monthly basis to review website and digital marketing metrics and discuss digital marketing strategies and execution.
• Uncover the client's sales and marketing goals in order to develop digital marketing strategies to support those goals.
• Manage day-to-day client requests and questions in a timely manner, as well as manage the client's expectations for the performance of their websites and marketing campaigns.
• Communicate projects effectively to the digital marketing team and work closely with the team to execute projects.
• Manage the workflow of projects (such as updates to specials, email marketing pieces, and content pages).
• Ensure all of the company's work meets compliance, co-op, and brand standards as well as FTC requirements.
• Review content, web page layouts, email marketing pieces, and banner ads to ensure they meet client expectations.
• Review key digital marketing metrics with the digital marketing team to find opportunities for better performance and growth.

Requirements

• Strong background in automotive retail.
• Strong background in digital marketing.
• Strong ability to discuss digital marketing strategies and metrics with key dealership personnel.
• Basic understanding of SEO, paid search, content marketing, and analyzing digital marketing metrics.
• Ability to coordinate a team of graphic designers, content writers, developers, SEO analysts, and Paid Search account managers to execute strategies and projects.
• Willingness to travel for client visits (occasional overnight travel is required).
• Understanding of automotive manufacturer brand and compliance guidelines as well as FTC guidelines for special offers.
• Strong communication and presentation skills.

The ideal candidate would be:

• Knowledgeable in multiple facets of digital marketing.
• Able to maintain a great relationship with clients and key dealership personnel.
• Entrepreneurial and comfortable working with little direct supervision.
• Able to develop creative marketing solutions and execute them with the team.
• Organized with the ability to prioritize multiple projects to meet client deadlines.
• Experienced in collaborating with a small team to achieve goals.
• Passionate about the automotive industry and digital marketing.
• Able to travel 25% of the time and be in the office the other 75% of the working month.

Benefits

Benefits and compensation:

• Starting at $80,000 / Year Salary.
• Your final salary and compensation will be based on experience and skillset.
• Medical, Dental, & Vision Insurance (Employer pays 50% of premiums).
• Simple IRA + 3% Matching Opportunity.
• 10 Paid Time Off days in your first year + your birthday. 15 PTO days after 5 years with the company.
• Paid Holidays.
• Continuous Training Opportunities.
• Flexible Hours - This position requires employees to work onsite at the office for 7 hours per day. The office is open from 7:00 AM to 6:00 PM, allowing you the flexibility to choose a schedule that works best for you within those hours.